Who We Are

We are Riina and Meeri — lifelong friends, industry professionals, and the founders of Hey Rosie.

What first brought us together was creativity. What still drives us is a shared commitment to excellence and a deep understanding of what truly defines premium knitwear. Our combined experience spans design studios, mills, factories, and product development teams across the Nordic and Central European markets — giving us a complete perspective on how exceptional knitwear is created, from concept to finished garment.

Our strengths complement each other naturally — and distinctly.

Riina

Riina is the creative heart of Hey Rosie — a burst of happy, bubbling energy and ideas. Everything you see visually from our brand — from social media and campaign imagery to styling and mood — is shaped by her creative direction. She has an intuitive eye for color, composition, and storytelling, bringing the spark, atmosphere, and emotional warmth that define Hey Rosie.

Meeri

Meeri is the technical and analytical backbone of the brand. She thrives in structure, planning, and precision, with a genuine love for analysis and clear conclusions. Whether it’s developing material combinations, optimising production flows, or building data-driven decisions, she brings clarity to complexity. Her passion for textiles meets her talent for logic: if an idea can be transformed into a durable, well-engineered garment, Meeri will find the way — and yes, a good Excel session can genuinely brighten her day.

Together, we balance creativity with precision — a partnership that shapes every piece we make.

Hey Rosie was founded on our shared belief that knitwear should be intentional: crafted from premium Italian yarns, produced responsibly in Europe, and designed to last. Our pieces are soft, dependable, and timeless — made to be worn and loved year after year.

Our personal lives also influence our perspective. As mothers with full schedules, we value clothing that works in real life: comfortable, durable, and designed to make you feel put together with minimal effort.

Amid all the structure, planning, and craftsmanship, we believe in keeping things light. One of the simple joys we share — and a small reminder of our roots — is our mutual love for Finnish lappapuuro. It’s a comforting childhood favourite that reflects who we are behind the brand: grounded, joyful, and connected to home.

Hey Rosie is the meeting point of our expertise, our passion, and our friendship. It is built on thousands of thoughtful decisions and the belief that well-made knitwear can make everyday life a little brighter.

This is who we are — and what we put into every stitch.