The story of Hey Rosie

 

 

We are Riina and Meeri — lifelong friends and seasoned professionals in the fashion and textile industry. Years of experience in design studios, factories, and production teams have given us a comprehensive understanding of what it takes to create engaging, high-quality, and carefully crafted products. We share a love of bright colors, good coffee, and a childhood favorite, lappapuuro. Many of our best ideas have been born over a cup of coffee.

Hey Rosie was born from our desire to create durable, colorful, and joyful products for women. We aim to combine timeless style, thoughtful design, and details that make everyday life more enjoyable. Riina brings the brand’s creative spark, storytelling, and color energy, while Meeri brings precision, technical expertise, and a playful passion for making every piece fit perfectly — ensuring that our products feel as good as they look. Together, we create pieces where quality and joy go hand in hand.

Our vision is to inspire the world with joyful, thoughtful, and timeless products that delight for years. Every Hey Rosie piece reflects our passion and values: playfulness, lasting quality, careful design, and authenticity.