Our Sustainability Commitment

For us, sustainability is not a trend – it is the foundation of our brand

We believe in mindful consumption, conscious craftsmanship, and transparency at every stage of the process. Each of our knits tells a story of care, quality, and responsibility, respecting both people and nature.

 

Conscious production & seasonless collections

We create thoughtfully, not excessively. Every design is tested before larger production, and only the pieces that find their way into our customers’ hearts are reproduced. This flexible, seasonless approach reduces waste, prevents overproduction, and makes our collections timeless throughout the year.

Small, carefully considered batches and continuous evaluation of demand make it possible to honor craftsmanship, respond quickly to customer needs, and minimize environmental impact. Each garment is made to be worn, loved, and preserved – not replaced.

 

Sizes as a sustainability practice

Our knits are naturally flexible, allowing us to work with a smaller size range without compromising fit or comfort. By limiting the number of sizes, we can manage production runs more efficiently and carry out smaller test batches to evaluate demand. Only the products that genuinely resonate with our customers are reproduced in larger quantities. This approach reduces waste, prevents overproduction, and ensures that every garment made will be loved and used.

 

Sustainable design

Our philosophy is rooted in joyful, colorful knits: classic styles with a modern twist, designed to delight and stand the test of time. Thoughtful design, high-quality fibers, and careful production with the best makers ensure that each piece remains beautiful, comfortable, and long-lasting.

We are committed to minimizing waste throughout the design and development process by using 3D technology. It allows us to reduce the number of physical samples, unleash creativity, and create space for idea testing – above all, it enables imagination and innovation without unnecessary waste. We believe that when developing new products, technology can save 50–70% of the samples needed in a traditional process.

 

Responsible sourcing

We emphasize high-quality natural fibers – such as responsibly produced mohair and wool – and combine them with polyamide only when it supports longevity and functionality. Every material is chosen with consideration for comfort, durability, and environmental impact.

We collaborate exclusively with producers who can provide certified yarns, and we are committed to transitioning fully to certified alternatives as soon as we can meet their minimum order requirements. This deliberate approach ensures that every material reflects our values: quality, responsibility, and sustainability. We work with trusted European partners who share our values of care, honesty, and respect – toward both people and processes.

 

Reliable European manufacturers

We collaborate only with European manufacturers who follow fair working conditions and ethical practices. Each partner is carefully chosen based on their commitment to sustainable operations.

In addition to sustainability, we embrace responsible business practices. Together we continuously improve production processes, uphold the highest quality standards, and avoid overproduction as well as unnecessary waste. Every piece is created with intention – honoring craftsmanship, quality, and conscious business.

 

Advancing transparency

We are committed to sharing our journey – from materials to processes and partners – making it easy to understand the story behind each piece.